This week, we're going against the algorithms.
You know, the evil that steals your spotlight. The kleptomaniacal code. The AI without a care in the world for our precious engagement.
I know you've felt this pain.
You write something SO good, only for it to be buried like a lost city. But fear not. After reading this, you'll know exactly how to avoid its wrath.
I'm showing you how to defeat the thief of attention...
✍🏼 Content Optimization
You've heard it a million times before.
First impressions are everything. And social media posts are no exception. If you can't stop the super scroller, shove some value in their face, and get the heck outta like a robber on a bak job, they're just gonna jump to the next person that can.
That's not what we want.
To make a solid first impression and capture their attention, you'll need to use a few tools that instantly boost the quality of your content.
Here's a quick list:
- Scroll-stopping line 1
- Copywriting frameworks
- Whitespace & bullet points
- Call-to-conversation or action
These are just a few strategies you can use.
I've found a lot of success with them especially when platforms are in the midst of an algorithm change. While most people are complaining, you should be doing what you do best as a digital writer. Optimizing.
Here's the thing.
By putting your best foot forward, you increase the likelihood of engagement, which is essentially food for the algorithm. The more people interact with your posts, the more likely they are to spread the word, and before you know it, your content is the talk of the town.
Optimization is population.
👥 Audience Engagement
This is a big one.
Since I just got done telling you how engagement is food for the algorithm, I'm sure this will come as no surprise. You must be reciprocating engagement.
Let's think about this for a moment.
I see far too many people Tweeting out the wazoo, getting a bunch of comments, and just liking every single one.
Shame on them for being so lazy.
Replies are a perfect opportunity to give your content an extra push. And specifically, on Twitter (at the time of this writing), it's more than necessary.
Here's the formula in a nutshell:
You Tweet. People comment. You answer.
You wanna take it a step further? Ask them a follow-up question. That way, you create a conversation. I've even had other people jump in on the chat and then I just let them hash it out and boost my content for me.
And in this tricky time? That engagement is essential.
⏳ Timing is Everything
If you're posting while they're sleeping, prepare for a nightmare.
I mean c'mon, you really think you're gonna go viral when half of your audience isn't awake to see your stuff? I hate to be harsh (I don't), but we gotta use a little bit of common sense here.
Don't worry, I'll show you some.
I use a tool called BlackMagic that tells me when my audience is most active. It tells me down to the hour of each day. Pretty cool.
I'm on the free trial version just to do a hit-and-run for the information.
Say what you want, I do what I gotta do and probably so do you.
You can do this without a software tool by simply scavenging your analytics. Also, pay attention to when people are liking and commenting the most. It's best to find those times and stick to a consistent schedule.
This will greatly impact your ability to bypass the algorithm.
Oh yeah, and also get more eyeballs on your writing.
Because that's what we really want, right?
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