Read time: 3 minutes.
In today’s issue, I’m showing you how to use the subconscious mind.
But not your own. I’m talking about the minds of the internet.
There’s a way we can pull people to our profile like a magnet. It’s awesome.
1️⃣ Square One
When you’re surfing the social sphere, you’ve probably found yourself discovering new creators. You see something they post and move to their profile. But here’s the part that interests me.
What’s the psychology behind that?
Because I think if we can figure it out, that’s super powerful. It means we can essentially control how the public views our content. Think about it.
What would make you click?
Maybe it’s because they said something that resonated. But that’s not deep enough. If we want to attract a certain type of person and do it subconsciously, we’re gonna have to open up.
I shared this on Twitter recently.
This isn’t the only way to do it. It also works on any social media site, not just Twitter. I’ll walk you through my thought process.
Let’s say I’m looking to find out how to incorporate a business (which actually aligns with me these days). If I see someone mention that they are a fellow business owner, that could be of value to me.
I could maybe learn a thing or two, so now I’m (subconsciously) interested. I’m not actively searching for that specific information, it’s just always in the back of my mind.
So that’s why it piqued my interest.
Keep it in mind when you create content and interact in the social environment.
🧲 Make Yourself a Social Magnet.
A few methods exist, but I’ll give you my favorites.
Obviously, as I just mentioned with the embedded Tweet, the first (and very effective) option is to tell the world what you do. Because when people see you have skin in the game, it tells them there’s credibility.
So, they’ll listen and learn (or at least they’ll be willing to)!
The opposite way works as well. It’s when you talk about your troubles. If someone sees that you’re struggling, they silently (subconsciously) either want to help or check the validity of it. As a result, they click on your profile.
It’s a great opportunity to show how you solve problems. And maybe make it worthwhile for someone to join you on your journey!
I like being transparent. It has definitely grown my network because a lot of people are afraid to share their “downfalls.”
Essentially this all stems from evoking emotion.
If you can master the motive behind a profile click, your tribe will grow. And before this turns into a run-on rant, I’ll leave you with one more.
The last way you can get people on your profile is something I don’t see all too often. And it’s incredibly simple.
Creating content doesn’t always have to be pure value production. Content machines are created to help and teach people, yes. But that doesn’t mean you can’t use it in a strategic way that directs people where you want them to go.
Plus, you could be helping someone by directing them toward a hub of your best work.
It’s in everyone’s best interest to get more attention. That’s the point of social media in the first place. It’s networking in a nutshell!